Third place at Radio Gong: Munich voted for families

The votes are in, and Munich has spoken: we finished third out of 20 startups in “Die 100.000 Euro Idee”, the city’s biggest startup contest, run by radio station Gong 96.3. We didn’t win the €100,000 media budget, and yes, we were sad for a moment. Then we took a proper look at the podium, and it changed how we felt about the result.

Every one of the top three is an idea for families.

Three ideas, one theme

The winner is ElternCrew, a network that connects parents with the right experts, from trying for a baby to the day the kids move out. Their motto is one we love: it’s okay to get help.

Second place went to Klipspringer, a purely mechanical stair solution for prams, rollators and more that needs no motor and no battery. It came out of a family with very young and very old members, and you can tell.

We came third with familymind.

Congratulations to both teams, you earned it. There was no jury of investors here. The public decided, and out of 20 ideas that ranged from drinking chocolate to electric dental floss, people picked help finding support, help getting up the stairs and help with the thinking nobody sees. Family life rarely gets the big stage at startup events, but when people get to vote themselves, it shows how many of them it touches. Munich voted for families, and we are proud to be part of that. Thank you to everyone who voted, shared and cheered us on.

What is familymind?

familymind is an AI assistant, in your browser and in the apps, that helps families organise their everyday life more easily. Appointments, to-dos, routines, meals, and shopping lists are all centralised in one place, so the weight of remembering everything doesn’t fall on just one person. The built-in AI helps with planning, sends reminders, and suggests how to share the load more fairly across the whole family.

What makes familymind different?

Most tools just collect tasks. familymind goes further by helping families proactively reduce planning chaos, overload, and invisible coordination before it turns into stress or conflict.

“Our solution doesn’t just look at one person — it looks at the whole family system and helps distribute responsibility more fairly.”

familymind solves a problem almost every family knows, but rarely talks about: the invisible burden of planning, remembering, and organising. We believe there’s a powerful Munich innovation story here — technology that isn’t just efficient, but genuinely changes something in society.

How did the idea come about?

The idea grew out of our own family lives. The biggest problem isn’t the tasks themselves — it’s the constant background thinking: remembering, planning, coordinating. That invisible mental work tends to land on one person, usually the mother.

We didn’t want to build yet another app that parents have to maintain. We wanted a solution that genuinely lightens the load in real family life. Supported by the EXIST startup grant through TUM and embedded in the UnternehmerTUM network, we turned that personal experience into a scalable technological solution.

Find out where you stand

Our pitch is still up on Gong 96.3, and the full ranking is on their results page. If you want to know how the mental load is shared in your home, the Mental Load Test takes two minutes.